VP of Growth

Why This Role Right Now?
This is one of the rare moments in DTC where you can step into a $100M rocketship that still operates like a $50M growth machine—meaning there’s massive untapped upside.

What makes this different:
Full ownership, zero politics: No CMO above you, no bureaucracy. You become the senior-most growth leader with control over strategy, execution, and outcomes.
$100M brand with $50M opportunity gaps: Tons of untouched levers—deeper analytics, creative diversification, CRO, lifecycle optimization, influencer engines, retail synergies, international expansion.
True inflection point: Expanding from a hero-product brand into a multi-audience, multi-category, omnichannel ecosystem. You’ll design the playbook.
Immediate impact: Low-hanging fruit everywhere. Wins show up within weeks, not quarters.
Fast track to CMO/CGO: Direct partnership with founder/CEO, clear path to the top marketing seat as you deliver.
Career-defining opportunity: Lead a global brand from $100M to $250M+ in 2-3 years.

The Opportunity
Our client is a 9-figure DTC brand that’s done something rare in this space—scaled to over $100M in revenue without outside investment, without toxic hustle culture, and without sacrificing great people doing great work.

Now they need someone to own their growth engine and architect the entire second era of growth.

Your two numbers:
New customer acquisition (volume and pacing)
First-order contribution margin

Your budget: Scaling to $50M in annual paid media spend next year

Your team:
24-person performance creative team (producing 200+ ads per month)
4-person paid media team
You’ll hire: Director of Data Analytics

This isn’t about proving yourself. This is about doing what you already know how to do, with the resources and trust to do it right—and architecting the playbook to take a breakout brand to the next level.

What You’ll Own
Build the System, Not Just Run the Ads
Right now, they’re fast but reactive. You’ll bring the operating system that makes them fast AND predictable:
Monthly creative insights that actually inform the pipeline 30-90 days out (not post-mortems on what died last week)
Forecasting models that Finance trusts and teams can plan around
Structured testing frameworks across Meta, Google, YouTube, and emerging channels
Data confidence (definitions, reporting, incrementality) that ends the “what does this number even mean?” conversations

Lead Like You’ve Been Here Before
You’ve spent $50M+ across paid channels. You’ve navigated platform changes that broke other brands. You know which levers to pull and when to stay calm while everyone else panics.
They need that energy. Confident but not arrogant. Experienced but still curious. Someone who brings clarity when things get messy.

Make Creative and Paid Media Work Together
Their creative team is world-class (200+ ads per month). Their paid media team is sharp. But they need someone who speaks both languages fluently and can connect performance data to creative strategy in real time.

You’ll be the bridge. The translator. The person who ensures 200 ads per month aren’t just volume—they’re velocity with direction.

Design the Playbook for $100M → $250M+
You’ll architect the entire growth function:
Creative strategy and operations
Paid media across all channels
Analytics and attribution infrastructure
CRO and conversion optimization
Future expansion: lifecycle, influencer/affiliate, retail synergies, international

This is your chance to build the growth org from the ground up with a team that’s already winning.

What Makes This Different
You’ll Actually Be Left Alone to Do Your Job
High autonomy, low micromanagement. You’ll be pushed, then trusted to figure it out. No helicopter CEOs. No death-by-meetings. No made-up urgency.
The Team You’re Joining Actually Wants You Here
Their Directors built this company from $25M to 9 figures and they’re asking for this role. They want to learn from you. They want to go to the next level. And they’ve earned a leader who respects what they’ve built.
Recent proof point: A major competitor’s CMO asked their CEO just one question: “Can I talk to your Director of Performance Creative?” That’s the caliber of talent you’ll be leading.
Your Word Actually Means Something
In seven years, they’ve never pulled a sale forward to hit a monthly goal. When numbers slip, they fix the fundamentals. No shortcuts. No Band-Aids. No flash sale desperation.
You’ll Grow Into Something Bigger
There’s no CMO. There’s no VP above you. If you deliver, there’s a clear path to running the entire marketing function. They refuse to let acquisition become an afterthought—it’s the lifeblood of the business, and they want the most senior person in marketing to own it.
Direct Partnership with Founder/CEO
Fast decision-making, no roadblocks, immediate empowerment to move quickly. The CEO is deeply knowledgeable about paid strategy and creative (in a good way—he’s brilliant at it), so you need to be confident enough to colla