Performance Marketing Specialist

Ready to bring PPC campaigns in-house for a global financial powerhouse?

Do you geek out over Google Ads performance metrics? Can you spot a keyword opportunity from a mile away? Have you spent the last couple of years mastering the art of PPC campaign management?

Our client – a highly profitable financial services leader – is looking for their next digital marketing star. And they’re not just offering another role; they’re offering you the chance to make a genuine impact by bringing their PPC campaigns in-house by the end of the year.

What makes this opportunity different?
As the Performance Marketing Specialist at our client, you’ll join a company that’s been profitable for decades but is only now fully embracing digital marketing’s potential. That means:
– You’ll shape the future: Initially managing their agency relationships, but with a clear roadmap to bring PPC fully in-house by November
– You’ll have real influence: Work directly with their Head of Digital to transform how they approach digital acquisition
– You’ll see tangible results: Drive significant growth across both B2B and high-net-worth private client segments
– You’ll build versatile skills: Bridge the gap between PPC expertise and broader digital marketing knowledge, including SEO
– You’ll gain valuable financial services experience: Perfect if you’re looking to specialize in a sector that pays well and provides stability

The day-to-day reality:
Your first three months will focus on taking control of agency relationships, ensuring they deliver against plans and KPIs. After that, you’ll be central to bringing PPC in-house, creating campaigns that drive both corporate FX and high-value private client business.

You’ll be:
– Managing and optimizing PPC campaigns across Google Ads and Microsoft Advertising
– Creating data-driven reports that actually influence business decisions
– Working with the data analyst to blend GA4 and CRM data for deeper insights
– Developing keyword strategies for both B2B and B2C audiences
– Creating landing pages that convert (without having to write the copy)
– Supporting the development of an exciting new payments solution product

You’ll thrive here if:
– You have 2-3 years of hands-on PPC campaign management experience
– You’re comfortable analyzing data in Excel (formulas, pivot tables, visualizations)
– You’ve managed campaigns with decent budgets (ideally £30k+ monthly spend)
– You understand how to categorize keywords into logical ad groups
– You’ve worked with GA4 and Google Ads platforms extensively
– You’re comfortable managing agency relationships
– You have some knowledge of SEO (or are willing to learn)

Why our client, why now?
Our client isn’t just financially stable – they’re thriving. With 45 years of success behind them and exciting plans to scale in the UK and expand to the US, you’re joining at the perfect moment to make your mark.

The digital marketing function is relatively new, which means massive opportunity for someone who can demonstrate value quickly. Their Head of Digital was specifically brought in to transform their approach, and now needs a right-hand person to execute the vision.

The package:
– Salary up to £45,000
– Hybrid working (3 days in their modern Victoria office, 2 days from home)
– The chance to bring a critical marketing function in-house
– Clear career progression as the digital marketing function grows
– The stability of an established financial services leader

Ready to talk?
We’re the exclusive recruitment partner for this search. If you have the PPC expertise they need and you’re looking for a role where you can truly make your mark, let’s chat.

Hit apply or reach out directly – we’re reviewing applications now and our client is keen to move quickly with the right person.