Italy Launch Manager

Italy Digital Growth Lead
Premium DTC Pet Food Brand | UK or Italy | Remote-first
Initial six-month contract, with a clear route to permanent
Up to £70,000 equivalent

What if your next role gave you the opportunity to build an entire market, rather than inherit one?

We are partnering exclusively with an established premium pet-food subscription brand as it prepares to launch in Italy. Its product, logistics, Shopify Plus platform and wider digital infrastructure are already in place. What it now needs is someone who understands the Italian consumer and can turn that foundation into sustainable commercial growth.

This will be the first dedicated digital growth hire for Italy. You will have genuine ownership of how the brand acquires, converts and retains local customers, supported by an experienced central team in France and the wider group.

This is not a narrow performance marketing role. Your remit will span the full Italian digital customer journey, including:

Shaping and localising the Italian digital growth strategy
Managing investment across Meta and Google
Tracking CAC, ROAS, conversion, retention and LTV
Localising CRM campaigns, lifecycle journeys and customer communications
Improving the ecommerce experience and identifying CRO opportunities
Coordinating Italian creators, translators, agencies and commercial partners
Deciding which capabilities should sit internally and where specialist support is needed
Representing the Italian market within the wider European business

If the launch develops as planned, the role is expected to become permanent and evolve into leading the Italian digital business, including building the local team.

You may be a strong fit if you:

Speak native-level Italian and fluent English
Have personally owned digital growth within the Italian market
Bring hands-on experience across DTC ecommerce and customer acquisition
Understand Meta, Google, CRM, retention and conversion
Can work independently while collaborating with international teams
Are comfortable moving between strategy and execution
Have experience launching or scaling a consumer, subscription or ecommerce brand

Pet-care experience would be valuable, but it is not essential. Strong experience in subscription, food, wellness, beauty or another repeat-purchase consumer category could be equally relevant.

The role can be based in the UK or Italy and will operate on a remote-first basis, with occasional travel between Italy, France and the UK.

Acquire is managing this search exclusively. All conversations and applications will come directly through our team, allowing us to give candidates proper context, honest feedback and a well-managed process.