Head of eCommerce

Own the revenue engine. Build what’s missing. Scale what matters.

If you’ve ever looked at a high-growth DTC brand and thought:

“I know exactly how I’d improve that site…”

This is your opportunity to actually do it.

The Opportunity

We’re partnering with a fast-scaling, digital-native consumer brand (8-figure revenue, on track for 9) that has built a highly effective acquisition engine.

Traffic is strong. Brand is strong. Growth is strong.

But there’s a gap:

No true owner of what happens after the click

This role is about changing that.

You’ll take full ownership of the website as a commercial channel — driving conversion, increasing order value, and building the roadmap that unlocks the next stage of growth.

What You’ll Own

This is not a “manage the site” role.

This is:

Owning conversion rate, AOV, and revenue performance
Building a commercial ecommerce roadmap from scratch
Running a relentless CRO programme (test, learn, scale)
Optimising:
Product pages
Navigation & merchandising
Checkout & payment experience
Identifying where revenue is being lost — and fixing it

You’ll work closely with performance marketing, brand, and product — ensuring the site actually converts the traffic being driven.

What This Role Really Is

Think less “Head of Ecommerce”…

More:

GM of the website

Owner of the revenue engine

Who This Is For

You’ll likely be someone who:

Has spent years deep in ecommerce trading, CRO, and merchandising
Has worked in a digital-native / DTC environment
Is frustrated by:
slow decision-making
lack of ownership
or being too far from impact

And is ready for:

Full accountability + real influence

What You’ve Done
Owned or heavily influenced an ecommerce site’s commercial performance
Delivered measurable improvements in:
Conversion rate
AOV
On-site experience
Built or contributed to a testing roadmap
Worked hands-on with Shopify (or similar platforms)
Used data to make decisions — and acted on it quickly
⚠️ What This Isn’t

This is not the right role if you:

Come from a CRM / lifecycle-first background
Are primarily a performance marketer
Prefer strategy over execution
Need a highly structured, slow-moving environment

This is a hands-on, fast-paced, ambiguous environment.

Why This Role Is Different

1. Real Ownership
No existing “owner” of ecommerce — you define it.

2. Visible Impact
Your work directly drives revenue. Fast.

3. Build, Don’t Maintain
You’re not inheriting a polished machine — you’re building the roadmap.

4. High-Growth Environment
Backed by strong leadership and serious momentum.

5. Senior Exposure
You’ll influence key decisions and investment priorities.

What Success Looks Like

Within your first 6 months:

A clear, prioritised commercial roadmap
CRO programme up and running
Measurable improvements in:
Conversion rate
AOV
Customer journey performance
Package
£90k–£110k base (depending on experience)
Bonus
Hybrid working
Final Thought

If you’re someone who:

Sees ecommerce as a commercial system, not just a channel
Loves the idea of owning outcomes, not just inputs
And wants to build something properly, not just optimise around the edges

This is a rare opportunity to step into a role with real ownership and real impact.