Head of CRM (12 month FTC)

Ready to Transform 5% Revenue Contribution into 15%+ at a Scale-Up Targeting £150M This Year?

Are you a CRM visionary who gets excited about untapped potential?

A beloved D2C brand with incredible product-market fit, passionate customers who’ve been buying for years, and organic growth that most companies can only dream of. The only thing missing? A structured retention strategy. That’s where you come in.

Why This Role Will Accelerate Your Career
Zero-to-One Impact Opportunity
Build an entire retention marketing function from scratch
Own the strategy that will more than double CRM revenue contribution
Create lifecycle journeys, onboarding flows, and churn prevention strategies where none exist
Your fingerprints on every customer touchpoint going forward

Immediate Business Impact
Currently, only 5-10% of revenue comes from CRM
Customers from 2020 are still actively purchasing – incredible natural retention to amplify
Modern Braze platform ready to maximize
All the foundational data engineering work is complete – you can focus on strategy and execution
Perfect Career Positioning
Lead a growing team of 2 in a scaling business
Report directly to an experienced marketing leader who values impact over politics
Join during a period of explosive growth – ranked among UK’s fastest-growing tech companies
Gain experience with a premium consumer brand that families genuinely love
Creative Freedom
No legacy systems or “that’s how we’ve always done it” mentality
Build customer-first communication strategies across email, SMS, push, and content cards
Work with beloved IP and premium content

What You’ll Achieve in 12 Months
Transform this business by creating and implementing:
Structured lifecycle marketing journeys that guide customers from onboarding to advocacy
Data-driven retention strategies that maximize customer lifetime value
Omnichannel communication experiences that feel personal and valuable
Measurable impact on revenue and customer engagement metrics

You’ll work alongside passionate brand, product, and content teams who are as committed to excellence as you are.

The Ideal Candidate
You’re the CRM leader who:
Has built or scaled retention marketing functions in D2C scale-ups
Can demonstrate clear ROI from your CRM strategies (we want to see the numbers!)
Thrives in “figure it out as you go” environments rather than following playbooks
Is analytically rigorous but creatively ambitious
Has experience across multiple channels (email, SMS, push, direct mail)
Preferably has Braze experience (though platform expertise matters more than specific tools)
You’re excited by:
Building something meaningful that impacts families worldwide
Having the autonomy to shape strategy from day one
Working with a product that generates genuine word-of-mouth advocacy
Joining a business at an inflection point in its growth journey

What’s In It For You
Competitive Package: £75,000 – £95,000 + comprehensive benefits Flexibility: Hybrid working, minimum 1 day per week in London (King’s Cross area)
⏱️ Duration: 12-month fixed-term contract
Growth: Join a company targeting £150M revenue with ambitious expansion plans
Plus: Work with a beloved consumer brand, modern tech stack, collaborative culture, and the satisfaction of building something that genuinely improves family life.

If you’re a results-driven CRM leader who wants to make a significant impact at a fast-growing, purpose-driven business, we want to hear from you.

Next Steps: Ready to learn more? Apply now for a confidential discussion about this unique opportunity to shape the future of customer retention at one of the UK’s most exciting growth companies.