Head of Advocacy Marketing

Head of Advocacy Marketing
£50-70k + Equity | Remote (Monthly London visits) | Growth-Stage Success Story

Ready to harness the power of passionate communities to drive global growth?

Imagine working for a company where 97% of customers say the service has changed their life for the better. A place where authentic storytelling isn’t just marketing speak – it’s the heart of their growth engine. Where your strategic thinking and commercial mindset could help scale a category-defining marketplace that’s already profitable and growing 30% year-on-year.

Our client, a B Corp-certified marketplace, is seeking a Head of Advocacy Marketing to lead their next phase of community-powered growth.

Why This Role Matters:
You’ll be joining at a pivotal moment. Following a successful acquisition by a major PE firm, they’re accelerating toward ambitious growth targets with a clear exit strategy. This isn’t just another marketing role – you’ll be architecting how millions of passionate members become the driving force of their expansion.

The numbers tell the story: 70% of their new customers come through word-of-mouth. Now imagine what happens when you apply your expertise in referral, affiliate, and partnership programs to unlock that potential at scale.

What You’ll Own:
– Leadership of high-performing teams across partnerships and member advocacy
– Seven-figure budget with the freedom to invest in growth (within ROI guardrails)
– End-to-end strategy for referral, affiliate, and partnership programs
– Development of creative advocacy initiatives that turn passionate customers into growth engines
– Clear acquisition targets as part of the broader growth strategy

You’ll Love This If You:
– Thrive in the sweet spot between commercial growth and community engagement
– Have 6-8 years of experience scaling advocacy or referral programs
– Get excited about subscription economics and marketplace dynamics
– Have led high-volume affiliate or partnership programs
– Want to join a profitable, mission-driven business that’s creating its own category
– Bring experience from fast-growth e-commerce or marketplace businesses

Why Join Now?
– Clear equity upside with a defined path to exit
– Remote-first culture with a highly engaged team (their marketing team has the highest eNPS in the business)
– Chance to shape the future of a category-defining platform
– Professional development and clear path to director-level positions
– Work with a product that genuinely improves lives (just ask their millions of happy users)

The Company
They’re a successful scale-up (90+ people) that’s been profitable since 2023, backed by top-tier investors, and growing rapidly in the US and UK markets. Their subscription-based marketplace model delivers exceptional unit economics, and they’re just getting started.

Ready to Lead Their Next Chapter of Growth?
If you’re excited about combining commercial acumen with community engagement to drive sustainable growth, we want to hear from you. Apply now.

Full Time