Director of Creative Strategy

Director of Creative Strategy
High-growth DTC Supplements Brand | Remote (US) | ~$220k total comp + equity potential

If you love building performance creative systems, obsess over Meta results, and get genuinely excited about health, wellness, and supplements, this might be the most interesting role you’ll read this year.

We’re partnering with a profitable, premium DTC supplements brand that’s grown to $XXM+ in run rate and is entering its next phase of scale. Creative is now the single biggest lever for unlocking more efficient growth, and this role exists to own it.

This is not a “big company, manage from a distance” role. It’s for someone who still likes being hands-on, setting the creative vision and jumping into the work when needed.

Why this role exists
– The business has scaled quickly and now needs a senior creative leader who can:
– Reignite performance on Meta as current approaches hit diminishing returns
– Unlock scale across additional SKUs and new channels (CTV and TikTok)
– Turn insights into repeatable creative frameworks, not one-off wins
– You’ll report directly to the senior leadership, work closely with the founders, and have real ownership over how creative drives growth.

What you’ll actually be doing
– Owning performance creative strategy across Meta (non-negotiable) and expanding channels
– Translating customer insight and performance data into clear frameworks, briefs, and testing roadmaps
– Personally briefing, reviewing, and iterating on creative when performance needs it
– Leading and growing a small but capable team
– Shaping long-form and CTV creative end-to-end — including concepting, scripting, talent selection, and occasional on-set shoots
– Partnering closely with external media and TikTok agencies while owning the creative POV
– Exploring how AI tools can improve creative workflows, speed, and quality

This role is a great fit if you…
– Have deep Meta performance creative experience and can clearly tie creative decisions to CAC, scale, and efficiency
– Have worked in DTC supplements (or very adjacent regulated CPG) and understand the category’s nuance and competitiveness
– Have helped scale a business from roughly $XXM to $XXXM+ — not just managed at $150M+
– Are comfortable being a player-coach: strategic thinker + hands-on executor
– Have experience building systems and frameworks that make teams better over time
– Enjoy startup-energy environments where autonomy, accountability, and momentum matter
– Genuinely care about health, wellness, and performance — this isn’t just a job, it’s an interest

What’s in it for you
– A clear mandate to make a measurable impact on growth
– High visibility with senior leadership and founders
– A profitable, well-respected brand with serious headroom
– The chance to build something — systems, team, and long-term scope
– Remote-first flexibility with occasional travel for creative shoots
– Up to$220k total compensation (base + bonus) with potential to explore equity

Important to know
This is not a fit if you:
– Don’t have strong Meta performance creative experience
– Haven’t worked in supplements or highly regulated DTC categories
– Prefer purely conceptual or advisory creative roles
– Want a highly structured, slow-moving corporate environment

If this feels like the kind of opportunity that’s worth being intentional about, apply now.