CRM Lead

Our client, ranked among Britain’s top 5 fastest-growing companies by the Sunday Times two years running, is revolutionizing the wellness industry.

Their award-winning functional beverages are stocked in over 30,000 premium retail locations across the UK, Europe, and the US, including some of the world’s most prestigious stores.

As they continue their explosive growth, they seek a CRM Lead to drive their customer success strategy and shape their global expansion.

What makes this opportunity unique?
– Their D2C subscription program has grown from zero to 26,000+ subscribers in just one year
– They’re expanding rapidly in the US market
– Their products are creating an entirely new category in wellness
– You’ll be empowered to build and lead your own team

The Role:
Their ideal candidate will:
– Own the global retention strategy
– Optimize customer lifetime value through data-driven decisions
– Lead their CRM and email marketing initiatives
– Develop best-in-class loyalty and referral programs
– Scale their subscription program
– Identify and execute new growth opportunities

You’ll be perfect for this role if you:
– Have proven experience in D2C subscription retention
– Are passionate about data analysis and customer insights
– Bring subscription business experience (highly desirable)
– Thrive in fast-paced, entrepreneurial environments
– Love testing new ideas and pivoting quickly
– Knowledge using ESPs such as Klaviyo

The Package:
– Base salary up to £65k
– Discretionary annual bonus of 10%
– Share options (4-year vest)
– 24 days holiday + birthday off
– Private healthcare with Vitality (including 50% off Virgin Gym)
– Free 1:1 therapy sessions and Calm app membership
– 2 weeks work-from-anywhere annually
– 6-week sabbatical after 2 years
– Product allowance and team discounts
– Dog-friendly, bright office near Notting Hill Gate, London
– 4-days in the office per week (Mon-Thu, WFH Fridays)

This is an exceptional opportunity for either an experienced CRM Manager ready to step up or an established Retention Lead looking for their next challenge.

Want to be part of this success story? Apply now.