Want to build a content engine from scratch for a category-defining brand?
Our client is a telehealth startup tackling alcohol reduction with a science-backed approach. While everyone else fights over weight-loss territory, they’re creating an entirely new category with virtually zero real competition in the UK.
Fresh off a £1M raise, they’re now ready to build sustainable, content-driven growth alongside their paid channels. They need their first Content Manager to create the strategy and execute across every channel – from YouTube to email to UGC to social.
Why This Role Matters
Paid ads alone aren’t sustainable. They have an incredible story to tell:
A 60-year-old drug that actually works for alcohol reduction
An alternative to AA that doesn’t require complete abstinence
Real science, real results, real impact on people’s lives
But their product needs explanation – which is where you come in. You’ll work with respected clinicians and advisors to create content that educates, engages, and converts across every channel imaginable.
What You’ll Actually Do
Build and execute content strategy across YouTube, social, blog, email, and ads
Produce long-form content with their advisors explaining the science
Create short-form content for social platforms
Develop UGC strategy and pipeline
Write SEO-optimised blog content
Work with in-house designers to produce assets quickly
Support the performance team with video creative for ads
Integrate CRM with your content strategy (they have someone on CRM but it’s not connected)
Your morning might be filming a YouTube video with an advisor, your afternoon creating ad variations and briefing designers, and your evening drafting the newsletter. It’s fast-paced, multi-format, and you’re building it from scratch.
What’s In It For You?
Career-wise:
First content hire = you’re defining the strategy
Build something from zero that impacts real growth metrics
Work with credible experts (not just influencers)
US expansion planned for 2025 – scale with them
Compensation:
£35-50k
Meaningful equity options – they want people who feel ownership
Remote-first business
Set your own schedule – results matter, not clock-watching
Day-to-day reality:
Fully remote, no office politics
Small focused team (founder in Dubai, others across London/Amsterdam)
Regular team meetups
Modern startup vibe – lean, AI-leveraged, execution-focused
Who They’re Looking For
Experience-wise:
2-3+ years content experience with proven strategic impact
Multi-format skills: long-form, short-form, written, video
UGC expertise (creation, whitelisting, affiliate management)
CRM experience and understanding how content/CRM integrate
SEO knowledge for blog and landing pages
Experience working fast with designers
Personality-wise:
Content-driven thinker who understands how content converts
Self-starter with endless ideas (not asking “what should I do?”)
Executor, not just strategist (no spending months planning before launching)
Video-savvy – their product needs video explanation
Not paralyzed by regulations – you come with ideas, they handle compliance
Ready to Build Something Real?
If you want to create a content strategy from scratch, work with actual experts (not just influencer partnerships), and establish a brand in a category that desperately needs better content, let’s talk.
Apply now.
To apply for this job email your details to Kasia.Lemmer@AcquireDigitalTalent.com