The hidden cost of the wrong Head of Growth
The hidden cost of the wrong Head of Growth The Hidden Cost of the Wrong Head of Growth When Growth Becomes a Liability Every direct-to-consumer and consumer packaged goods founder knows the feeling. You’ve built something real, gained traction, and now you’re ready to scale. The logical next step seems obvious: hire a Head of […]
2026 US DTC/CPG Salary Benchmarks: Essential Guide for Talent Acquisition and Recruitment Strategy
2026 US DTC/CPG Salary Benchmarks: Essential Guide for Talent Acquisition and Recruitment Strategy Navigating the Evolving Compensation Landscape in Direct-to-Consumer Markets The direct-to-consumer and consumer packaged goods sectors are experiencing unprecedented transformation as organizations prepare their talent acquisition strategies for 2026. The competitive landscape for marketing and digital talent has fundamentally shifted, driven by technological […]
Case Study – California Olive Ranch Senior Manager, Performance Marketing
Case Study The Challenge California Olive Ranch (COR) is an award-winning CPG brand in the food & beverage space, on a mission to bring high-quality olive oil from farm to table across the United States. With plans to make a significant investment into performance marketing – identified as a critical lever for driving new customer […]