The Jaguar Rebrand: A Masterclass in Controversy Marketing?
When Jaguar unveiled their new brand identity this week, the internet exploded. The luxury car manufacturer’s video featured models in avant-garde clothing walking through pink deserts – but notably, no cars. The response was swift and fierce, with Tesla’s Elon Musk leading the charge by asking “Do you sell cars?” But here’s the thing: What […]
AI in Recruitment: Helping or Hindering
We’ve watched the AI revolution sweep through the recruitment industry with great interest. While artificial intelligence offers exciting possibilities for talent acquisition, it’s crucial to understand both its potential and its limitations. Beyond the Hype Many recruitment solutions now advertise AI capabilities, but we must distinguish between genuine AI and basic automation. Simple chatbots and […]
Natures Menu appoints Chris Rushe as CMO
Acquire Digital Talent is delighted to announce the appointment of Chris Rushe as Chief Marketing Officer at Natures Menu. Natures Menu started as a small family business in 1981, and they’ve been flying the flag for real pet food from day one. They’re proud to offer an unrivalled range of raw and natural pet […]
Permanent CMO vs Fractional CMO – The Pros and Cons
Hiring for your c-suite is always one of the biggest and most important jobs for any Founder/CEO, none more so than those in startups and scaleups. Ensuring you have the right SLT often means a future of success or failure for the business. You can only create the right leadership team when you bring a […]
Career Journey with Marketing Leaders – Episode 3 with Al Murray
Welcome to the third edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum. Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in […]
Kry appoints Alexandra Cambier as Global CRM & Retention Director
Acquire Digital Talent is delighted to announce the appointment of Alexandra Cambier as Global CRM & Retention Director at Kry/Livi. Kry/Livi is the European leader in digital healthcare, allowing patients to see a doctor, nurse, or psychologist online within minutes. They also combine digital with physical care, transforming how millions of patients access healthcare. Headquartered […]
How The Iceberg Will Improve Your Talent Acquisition Strategy
“We can’t seem to hire the right people into our business”. Can you relate to this? It’s a statement I often hear. Especially during the last 12 months. Contrary to popular belief, Digital & Growth Marketers with niche, highly-sought-after skills are harder to hire than ever before. They’re being closely held onto by their employers, […]
7 Killer Questions to Ask the Interviewer
Over the last decade, I’ve had my fair share of interviews. Preparing for an interview is as critical as the actual interview itself. Therefore, I wanted to share some tips and advice on the best way to prepare for a Digital Marketing interview. It’s certainly not an exhaustive list, however, I think if you follow […]
How To Find The Right Digital Marketing Recruitment Agency In London To Work With
There are loads of marketing recruitment agencies in London today, so choosing the right one for your business isn’t always easy. Choosing a recruitment agency, one that you can work and communicate with easily, will make a significant difference to the quality of the end results. Digital marketing recruitment in London can be complicated if […]
How To Hire An SEO Manager / Marketer
Your SEO manager will be one of the most important members of your digital marketing team. Without a solid SEO strategy, all of your other marketing efforts will ultimately be for nothing. The internet is a big place and the barriers for entry for those who want to launch their own website have never been […]
