Growth & Performance Marketing in 2025: Navigating the Trump Era

The return of the Trump administration marks a pivotal shift for growth and performance marketing. With the digital marketing market expected to reach a $742 billion valuation by the end of 2025, the real story for performance and growth leaders lies in concrete policy changes that will reshape how we drive measurable business outcomes.   […]

The Evolution of Marketing Teams: Key Trends Shaping 2025

The landscape of marketing team structures is undergoing a fundamental transformation, with new research revealing that 73% of UK brands are actively restructuring their digital marketing functions. This shift reflects a deeper change in how organisations approach marketing in an increasingly complex digital environment.   The Rise of the Hybrid Marketing Professional One of the […]

Why Professional Recruitment Delivers More Value Than Direct Hiring

Direct hiring appears to offer clear cost savings on paper. However, this approach often masks significant risks and hidden expenses that impact both immediate outcomes and long-term success. Professional recruitment services provide strategic advantages that extend well beyond the initial placement, delivering measurable value through market expertise, extensive networks, and proven methodologies.   Confidentiality: A […]

The Jaguar Rebrand: A Masterclass in Controversy Marketing?

When Jaguar unveiled their new brand identity this week, the internet exploded. The luxury car manufacturer’s video featured models in avant-garde clothing walking through pink deserts – but notably, no cars. The response was swift and fierce, with Tesla’s Elon Musk leading the charge by asking “Do you sell cars?” But here’s the thing: What […]

AI in Recruitment: Helping or Hindering

We’ve watched the AI revolution sweep through the recruitment industry with great interest. While artificial intelligence offers exciting possibilities for talent acquisition, it’s crucial to understand both its potential and its limitations. Beyond the Hype Many recruitment solutions now advertise AI capabilities, but we must distinguish between genuine AI and basic automation. Simple chatbots and […]

Natures Menu appoints Chris Rushe as CMO

Acquire Digital Talent is delighted to announce the appointment of Chris Rushe as Chief Marketing Officer at Natures Menu.   Natures Menu started as a small family business in 1981, and they’ve been flying the flag for real pet food from day one. They’re proud to offer an unrivalled range of raw and natural pet […]

Permanent CMO vs Fractional CMO – The Pros and Cons

Hiring for your c-suite is always one of the biggest and most important jobs for any Founder/CEO, none more so than those in startups and scaleups. Ensuring you have the right SLT often means a future of success or failure for the business. You can only create the right leadership team when you bring a […]

Career Journey with Marketing Leaders – Episode 3 with Al Murray

Welcome to the third edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in […]

Kry appoints Alexandra Cambier as Global CRM & Retention Director

Acquire Digital Talent is delighted to announce the appointment of Alexandra Cambier as Global CRM & Retention Director at Kry/Livi. Kry/Livi is the European leader in digital healthcare, allowing patients to see a doctor, nurse, or psychologist online within minutes. They also combine digital with physical care, transforming how millions of patients access healthcare. Headquartered […]

How The Iceberg Will Improve Your Talent Acquisition Strategy

“We can’t seem to hire the right people into our business”. Can you relate to this? It’s a statement I often hear. Especially during the last 12 months. Contrary to popular belief, Digital & Growth Marketers with niche, highly-sought-after skills are harder to hire than ever before. They’re being closely held onto by their employers, […]