Head of Performance Media

I’m supporting a fast-growing consumer brand looking for a senior performance marketer to own and scale a $10M+ annual paid media budget.

This is a high-impact role sitting at the centre of performance, brand, and creative — perfect for someone who can think strategically but still loves being hands-on in the accounts.

The Role
You’ll lead performance marketing end-to-end, with primary ownership of:
– Meta and TikTok as core growth channels
– Budget ownership at $10M+ annually
– Channel mix, scaling strategy, and efficiency
– Creative testing, iteration, and performance feedback loops
– Incrementality, attribution, and MMM-informed decision making
– You’ll work closely with creative, brand, and leadership to build a tightly connected growth engine.

What You’ll Own
– Full ownership of paid social across Meta & TikTok
– Scaling large budgets efficiently and profitably
– Creative testing frameworks and performance feedback
– Account structure, bidding, and optimization
– Expansion into new channels like YouTube, TV, podcasts, AppLovin, etc.
– Budget allocation using incrementality, attribution, and MMM

What They’re Looking For
– Proven experience owning $10M+ in annual paid media spend
– Deep hands-on expertise in Meta and TikTok
– Strong creative sensibility — you know what good performance creative looks like
– Experience scaling beyond paid social into new channels
– Solid understanding of incrementality, attribution, and MMM
– Comfortable in fast-growing consumer/DTC-style environments
– Strategic thinker who still loves being in the weeds

Why This Is Interesting
– Big budget, big responsibility
– Real ownership — not just “managing agencies”
– Tight link between performance, brand, and creative
– Opportunity to shape the entire growth engine

If you’ve scaled paid media at serious budget levels and want full ownership in a fast-moving consumer brand, this is one worth a conversation.