The Challenge
California Olive Ranch (COR) is an award-winning CPG brand in the food & beverage space, on a mission to bring high-quality olive oil from farm to table across the United States.
With plans to make a significant investment into performance marketing – identified as a critical lever for driving new customer acquisition – COR’s CMO, Stuart Beck, turned to Acquire Digital Talent for support with a pivotal hire: Senior Manager, Performance Marketing.
Operating as a lean team with agency support, Stuart knew how important this role would be in moving the needle. At the same time, he recognised how time-intensive running a search himself would be. In a highly competitive CPG market, combined with the challenges of finding niche marketing talent in a remote-first environment, Stuart needed a partner who could deliver the right candidate quickly and effectively.
Our Approach
Acquire, led by Founder Alex Marriner, took a two-pronged approach:
1. Crafting a Compelling Story – A bespoke, creative job advert was developed that focused on what truly mattered to the right candidate – answering the “what’s in it for me?” question and bringing COR’s brand and mission to life.
2. Leveraging Network + Market Expertise – Drawing on a network built over 16 years of placing exceptional marketing talent – alongside prior experience recruiting into similar DTC/CPG roles – Alex and his team were able to identify highly relevant candidates immediately. Market mapping and competitor analysis further broadened the talent pool, ensuring no stone was left unturned.
Instead of Stuart having to personally review over 400 applicants, Acquire distilled this into 7 exceptional candidates who matched both the must-haves and nice-to-haves. This not only saved him significant time but also ensured that every interview he conducted was high-value.
The Outcome
- Within 5 weeks, an offer was accepted
- COR interviewed 7 high-quality candidates, all from within the DTC/CPG space, delivered by the end of the 2nd week of the search
- The successful candidate, Alexa, brought strong CPG experience from the wine and beer category – highly relevant to olive oil and a blend of DTC performance marketing and Retail Media Network expertise. Her communication skills and cultural alignment stood out throughout the process
What Our Client Said
” Alex and his team saved me countless hours while delivering exactly what we needed. Instead of sifting through hundreds of resumes, I was able to focus my time on interviewing truly exceptional candidates who were all a strong fit. The quality of talent they brought to the table was outstanding, and Alexa has already made a significant impact on our business. I wouldn’t hesitate to work with Acquire again.”
– Stuart Beck, CMO – California Olive Ranch
What Our Candidate Said
” From the first conversation with Alex, I could tell this wasn’t just another recruiter trying to fill a role. He took the time to understand what I was looking for in my next opportunity and presented COR in a way that genuinely excited me about the brand and the challenge ahead. The entire process was smooth, transparent, and professional. I’m thrilled to be part of the COR team.”
– Alex Reisen, Senior Manager, Performance Marketing – California Olive Ranch
Trusted by Leading DTC & CPG Brands
Backed by our 110% guarantee – If your hire doesn’t work out within the agreed guarantee period, we’ll replace them at no additional cost or refund 110% of the fee paid.
Ready to make your next critical hire? Let’s connect and discuss how we can help you find the right talent.
Alex Marriner
Founder & Head of U.S. GTM Hiring
US: +1 929 534 6862 | UK: +44(0)7583 648 612
Alex@AcquireDigitalTalent.com
