Creative Strategist, Performance Marketing

Tired of “creative strategist” roles where your ideas disappear into committee hell and never see the light of day?

You know the frustration. You develop what you know is a brilliant concept, present it to stakeholders, watch it get watered down through endless revisions, and eventually see a shadow of your original idea limp its way into the market months later.

What if there was a place where your ideas could go from concept to live campaign in a week?

What if you could create concepts that immediately get briefed to content creators across three countries, and see your scripts become performing ads within weeks?

There’s a rapidly growing DTC brand in the outdoor space that’s building a “content factory.” It’s not corporate buzzword nonsense – it’s a systematic approach to turning creative ideas into performance-driven content at scale.

Here’s how it works: You develop 3-4 concepts each month. Those become scripts and creative briefs that get sent to their network of content creators across the UK, France, and Germany. These creators (think micro-influencers who are already out camping, hiking, and exploring) shoot the content while they’re doing what they love anyway.
Within weeks, your concepts are live as paid social ads, driving measurable results.

This role is perfect for you if:
You’ve spent time at performance marketing agencies creating social ads that convert
You understand that the first 3 seconds make or break a social video
You can write scripts that hook viewers before they scroll past
You get excited about seeing data prove your creative concepts work
You want to see your ideas executed quickly, not stuck in approval processes

What you’ll be doing:
Developing strategic creative concepts for campaigns across paid, organic, and influencer channels
Writing converting ad scripts specifically optimised for Meta platforms
Analysing performance data to understand what works and iterate accordingly
Briefing content creators across three markets with clear, actionable creative direction
Collaborating with the performance marketing team to test and scale winning concepts
Staying ahead of trends and translating cultural insights into performance-driven creative

Why consider this your next move?
Because how often do you find a role where:
Your concepts get executed by a ready-built network of creators across Europe
You can see direct performance data on every piece of creative you develop
There’s a weekly cadence from concept to execution to results
You get to work on a brand that people genuinely get excited about
The team understands the difference between brand creative and performance creative

The salary sits at £45K (with some flexibility). What’s not standard is having your creative concepts turn into campaigns within days, not months.

Here’s the thing, though:
They’re looking for someone who understands performance marketing principles and creative development. This isn’t about making pretty content – it’s about creating concepts that drive measurable results. Think of it as creative with a performance marketing brain.

The team is small, the growth is real (80%+ year-on-year), and they need someone who can keep up with the pace while maintaining creative quality. If you thrive in fast-moving environments where your work directly impacts growth metrics, this could be perfect.

The setup:
You’ll work closely with their Creative Director and Performance Marketing team, but you’ll own the strategic creative process.

There’s also scope to work on organic social content and longer-form storytelling as the team grows – but the core focus is performance-driven creative that converts.

Ready to see your concepts become campaigns that actually perform?
If you’re tired of creative roles where great ideas go to die, and you want to work somewhere that understands the intersection of creativity and performance, let’s talk.

Sometimes the best creative opportunities are the ones where you can see exactly how your work impacts the bottom line.

Apply now – but only if you can prove your creative concepts drive results, not just applause.