German Marketing Manager

Are you the marketing professional who’s been waiting for the chance to build a brand from scratch in one of Europe’s most important markets?

You know that feeling when you see a UK brand absolutely nailing their home market, and you think, “I could make this work brilliantly in Germany”? That opportunity doesn’t come around often. But when it does, it changes everything.

What if you could be the first marketing hire for a rapidly growing outdoor brand, with complete ownership of the German market and a proven success blueprint to follow?

Right now, there’s a UK-based lifestyle brand that’s experiencing genuine 100%+ year-on-year growth. They’ve already cracked the code in their home market and successfully expanded into France. Now they’re ready to replicate that success in Germany.

And they want you to lead it.

This role is perfect for you if:
You’ve spent 5+ years building brands and running marketing campaigns that actually move the needle
You understand the difference between building a brand and just running campaigns
You’ve worked with influencers, managed PR relationships, and grown communities
You get excited about outdoor culture, adventure, and helping people explore the world
You can work seamlessly in both German and English with an international team

What you’ll actually be doing:
Leading the complete marketing strategy for Germany (aligned with global direction but with local ownership)
Building and scaling relationships with German influencers and content creators
Running PR campaigns that get coverage in credible German publications
Growing and managing the German community (think Facebook groups and real-world events)
Working with retail partners to create authentic brand experiences
Collaborating with the UK performance team to localise high-performing campaigns

Why this could be your best career move:
Because how often do you get to:
Be the first marketing hire in a major European market for a genuinely fast-growing brand
Work with a team that’s already proven the model works across multiple markets
Have complete creative freedom while being supported by a successful framework
Join a company experiencing real 100%+ growth, not marketing fluff
Work fully remote from anywhere in Germany while being part of an international team

Here’s what makes this different:
This isn’t about adapting someone else’s campaigns or following rigid processes. Their success in other markets came from understanding local culture while leveraging global brand strength. You’d have that same freedom to make the German market your own.

The outdoor/adventure market in Germany is enormous, and this brand has the product quality and team to succeed. They just need someone who understands German culture, speaks the language natively, and can build authentic relationships in the market.

The reality check:
They want someone who can drive real results in the German market.
Their previous European expansion has set a high bar – excellent strategic thinking, flawless execution, great cultural fit with the team, and measurable growth. If you’re reading this thinking, “I could do that,” then you might be exactly who they need.

You’ll be working fully remote from Germany, with occasional travel to the UK HQ and trips to retail locations and events. The role requires someone who can work independently but collaborates brilliantly with an international team.

Ready to build something meaningful in the German market?
If you’ve been waiting for the opportunity to take ownership of a major market for a growing brand, with the support of a proven team and framework, this could be it.

They’re not looking for someone to fill a role – they’re looking for someone to own a market.

Apply now if you’re ready to make Germany their next success story.

Fully remote across Germany. Occasional UK travel required. Must be fluent in German and English. Outdoor/adventure passion strongly preferred.