Lifecycle Marketing Lead

Lifecycle Marketing Lead – Healthcare AI
$170K-$200K + Equity
San Francisco or NYC | Hybrid

Ready to Design Customer Journeys That Save Healthcare Careers?
Tired of optimizing email open rates for products that don’t really matter? What if you could build lifecycle marketing for a company that’s made 10,000+ doctors happier, generated $11M ARR in one year, and is backed by Sequoia to solve the healthcare burnout crisis?

Here’s What’s Wrong With Most Lifecycle Marketing Roles:
You’re either at a massive company where your campaigns get lost in endless approval processes, or you’re at a startup with unproven product-market fit hoping someone will actually use what you’re marketing. Meanwhile, there’s a healthcare crisis happening – doctors are quitting en masse because technology is making their lives harder, not easier.

What If You Could Build Lifecycle Marketing That Actually Changes Lives?
Our client is a healthcare AI company that’s proven doctors love their product – they’ve acquired 10,000 paying clinicians who generate 70,000 patient notes daily using their AI scribe that automates medical documentation. Now they need their first Lifecycle Marketing Lead to design and own the full customer journey as they scale to 20,000+ providers.

Your Mission: Build the entire lifecycle marketing function from the ground up, reporting directly to the CMO. Design customer journeys across onboarding, engagement, retention, and expansion. Partner with product, sales, and marketing to ensure every provider gets timely, relevant, personalized communication that deepens relationships and drives meaningful outcomes.

Why This Beats Every Other Lifecycle Role:
✓ Mission-Driven Impact: Your campaigns directly help reduce clinician burnout and keep doctors in medicine
✓ Proven Product-Market Fit: 10,000+ paying customers, $11M ARR, and 1+ million notes monthly in just one year
✓ First-in-Function Opportunity: Build lifecycle strategy, processes, and team from scratch with full executive support
✓ Direct Customer Access: Rare opportunity to engage directly with providers and shape product development
✓ Exceptional Mentorship: Report to CMO with Google pedigree and strong industry reputation
✓ Team Building: Hire and scale your own lifecycle marketing team as the company grows
✓ Sequoia Backing: Top-tier VC support with resources to scale rapidly

What You Bring:
7-10 years in growth or lifecycle marketing with strong email program management
Experience in segmentation, conversion techniques, and 0-1 lifecycle builds
B2B or health tech CRM/email ownership experience
SaaS or health tech industry background preferred
Expertise with HubSpot, Customer.io, Intercom, and CRM/email systems
Strong analytical skills and A/B testing experience
Project management skills and ability to manage multiple initiatives
Scrappy team experience with high ownership mentality
Bachelor’s degree

The Package:
$170K-$200K base + competitive equity
Hybrid work in San Francisco or NYC
Direct CMO reporting with executive-level impact
Opportunity to build and lead your own team
Visa sponsorship possible for exceptional candidates

Ready to Stop Optimizing Funnels and Start Saving Careers?
This isn’t just another lifecycle marketing job – it’s your chance to build customer journeys for a company that’s solving the healthcare crisis one happy doctor at a time. You’ll help clinicians understand that AI can transform their practice workflows and give them their lives back.

If you have experience in lifecycle marketing from healthcare or SaaS companies, and you’re ready to build something that truly matters, let’s talk.

Apply now and design the customer journey that makes healthcare human again.

This role requires hybrid presence in San Francisco or NYC office. We’re moving quickly with qualified candidates who have 0-1 lifecycle marketing build experience.